How Adil Qadri Perfumes Nailed Digital Marketing
Building a successful brand in the fragrance industry is no small feat. The competition is fierce, customer trust takes time to earn, and standing out in the market requires a […]
How McDonald’s Conquered the Indian Market: A Case Study in Localization and Strategic Marketing
McDonald’s, the global fast-food giant, made its entry into India in 1996. Competing in a country with a deeply ingrained food culture, a vast vegetarian population, and religious dietary restrictions, […]