Google Analytics 4 (GA4) is the future of web analytics. With its powerful event-based tracking, AI-driven insights, and privacy-first approach, it has revolutionized how businesses analyze user behavior.
If you’re preparing for a job interview in digital marketing, data analytics, or e-commerce, GA4 knowledge is a must-have.
To help you ace your next interview, I’ve compiled 100+ GA4 interview questions and answers, categorized by experience level and job role.
Let’s dive in! 🚀
🔹 GA4 Interview Questions by Experience Level
🟢 Beginner-Level GA4 Interview Questions (0-2 Years of Experience)
- What is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is the latest version of Google’s analytics platform that tracks website and app performance using an event-based model instead of sessions. - How is GA4 different from Universal Analytics?
GA4 focuses on event-based tracking, provides AI-driven insights, and does not rely on cookies as heavily as Universal Analytics. It also consolidates web and app tracking in one platform. - What are events in GA4?
Events are user interactions tracked in GA4, such as page views, clicks, form submissions, and video plays. - How do you set up a GA4 property?
You can set up a GA4 property via the Google Analytics Admin panel by creating a new property and adding the GA4 tracking code to your website or app. - What is an engagement rate in GA4?
Engagement rate is a metric in GA4 that measures the percentage of engaged sessions, where users stay for at least 10 seconds, complete a conversion event, or view two or more pages. - What are the default reports available in GA4?
Default reports include Acquisition, Engagement, Monetization, Retention, Demographics, and Tech reports. - How does GA4 track user interactions without cookies?
GA4 uses first-party data, machine learning, and Google Signals to fill in data gaps while respecting user privacy regulations like GDPR and CCPA. - What is the role of Google Signals in GA4?
Google Signals enables cross-device tracking and demographic reporting by aggregating anonymized data from signed-in Google users. - What are predictive metrics in GA4?
GA4 provides AI-powered predictive metrics, such as purchase probability and churn probability, to help businesses make data-driven decisions. - What is the purpose of the “Explore” section in GA4?
The “Explore” section allows users to create custom reports and analyze user behavior beyond standard reporting capabilities.
🟡 Intermediate-Level GA4 Interview Questions (2-5 Years of Experience)
- How do you set up and configure event tracking in GA4?
Event tracking in GA4 can be set up using Google Tag Manager or directly through the GA4 Admin panel by defining custom events and parameters. - What are custom events, and how do you create them in GA4?
Custom events are events not automatically tracked by GA4. You can create them using Google Tag Manager or by modifying the GA4 tracking script. - How does GA4 measure user engagement compared to Universal Analytics?
GA4 focuses on engagement rate instead of bounce rate, tracking engaged sessions, session duration, and event completion. - How do you set up cross-domain tracking in GA4?
Cross-domain tracking is configured in GA4 by adding multiple domains under the same data stream and configuring the measurement settings. - What is the role of BigQuery in GA4?
BigQuery allows GA4 users to analyze raw data and run SQL queries for in-depth insights beyond standard GA4 reporting. - How do you create audience segments in GA4?
Audience segments can be created in GA4 using conditions like user behavior, demographics, traffic sources, and predictive metrics. - What are the different attribution models available in GA4?
GA4 offers various attribution models, including data-driven, last-click, first-click, linear, time decay, and position-based attribution. - How do you set up conversion tracking in GA4?
Conversion tracking is configured by marking specific events as conversions in the GA4 Admin panel. - How can GA4 be integrated with Google Ads for better insights?
Linking GA4 with Google Ads allows advertisers to track ad performance, optimize campaigns, and use GA4 audiences for retargeting. - What is the importance of DebugView in GA4?
DebugView allows real-time tracking of events to ensure GA4 is collecting data correctly.
🔴 Advanced-Level GA4 Interview Questions (5+ Years of Experience)
- How does GA4 use machine learning for predictive analytics?
GA4 leverages machine learning to predict user behavior, offering insights like revenue forecasts and churn probability. - How can you use GA4 data to optimize marketing campaigns?
GA4 data can identify high-converting audience segments, analyze user journeys, and improve ad targeting based on predictive metrics. - How do you create custom funnel reports in GA4?
Custom funnels can be built using the GA4 “Explore” section by defining event sequences and analyzing user drop-offs. - Explain the role of User-ID tracking in GA4.
User-ID tracking helps identify users across devices and sessions, providing a more accurate picture of user behavior. - How do you implement and analyze GA4 e-commerce tracking?
E-commerce tracking in GA4 is implemented by adding the relevant event tracking scripts or using Google Tag Manager. - How does GA4 handle data sampling?
GA4 does not use standard sampling like Universal Analytics but instead relies on data thresholds when reports are based on sampled data. - What is the GA4 Measurement Protocol, and when is it used?
The GA4 Measurement Protocol allows developers to send event data directly to GA4 servers from any application. - How do you set up server-side tracking in GA4?
Server-side tracking is implemented using Google Tag Manager’s server-side container to collect and process data before sending it to GA4. - What are GA4’s limitations compared to Universal Analytics?
GA4 lacks some of Universal Analytics’ built-in reports, has data retention limitations, and does not provide views. - How can you ensure GA4 compliance with GDPR and CCPA?
Compliance is ensured by enabling Google Signals, setting up consent mode, anonymizing IP addresses, and configuring data retention settings.
- How can you use GA4 to analyze user behavior across different devices?
GA4 enables cross-device tracking using Google Signals and User-ID, helping businesses analyze user behavior across multiple touchpoints. - How do you implement offline event tracking in GA4?
Offline event tracking is implemented using GA4’s Measurement Protocol, which allows businesses to send offline data directly to GA4 servers. - What is the significance of custom dimensions and metrics in GA4?
Custom dimensions and metrics allow businesses to collect and analyze data points not available in standard GA4 reports, such as customer lifetime value. - How can you track form submissions in GA4?
Form submissions can be tracked using Google Tag Manager by setting up a form submission trigger and linking it to a GA4 event. - How do you use GA4 for advanced funnel analysis?
Advanced funnel analysis can be done using GA4’s “Explore” section, where you can create custom funnel reports to analyze user drop-offs. - What are GA4’s data retention policies?
GA4 allows businesses to set data retention periods of 2 months or 14 months, after which user-level data is automatically deleted. - How does GA4 help with GDPR compliance?
GA4 includes built-in features like data deletion requests, user consent settings, and IP anonymization to help businesses comply with GDPR regulations. - How do you use GA4 to track multiple subdomains?
GA4 can track multiple subdomains by ensuring all subdomains use the same GA4 property and configuring referral exclusion settings. - How do you analyze cohort data in GA4?
GA4 allows cohort analysis in the “Explore” section, where businesses can analyze user retention and behavior over time. - What is the purpose of enhanced measurement in GA4?
Enhanced measurement in GA4 automatically tracks key interactions like page views, scrolls, outbound clicks, and site searches without additional setup.
Final Thoughts
GA4 is not just another analytics tool—it’s a game-changer. If you want to stay ahead in digital marketing, data analytics, or SEO, mastering GA4 is non-negotiable.
Whether you’re a beginner looking to break into the industry, an intermediate professional aiming for a promotion, or an advanced expert leading data-driven strategies—this guide will help you prepare for any GA4 interview.
What’s next?
- Start experimenting with GA4 on a live website.
- Get GA4 certified.
- Keep learning and testing new features.
Good luck with your interview! 🚀