Social media is no longer just an option for businesses—it’s a necessity. Whether you’re a small startup, a growing agency, or an established brand, having an active social media presence can drive engagement, build trust, and increase sales.
But let’s face it: managing multiple social media accounts is time-consuming. That’s where social media scheduling tools come in.
These tools help businesses plan, automate, and optimize content across platforms like Facebook, Instagram, Twitter, LinkedIn, and more. They save time, improve consistency, and boost audience engagement.
In this guide, we’ll explore the 15 best social media scheduling tools for 2025, their standout features, pricing, and how they can help you scale your social media marketing.
Why Use a Social Media Scheduling Tool?
1. Save Time & Boost Productivity
Scheduling posts in advance eliminates the daily hassle of posting manually. Spend a few hours planning your content, and let automation do the rest.
2. Maintain Consistency
A consistent posting schedule keeps your audience engaged and helps build brand authority.
3. Better Content Strategy
Most tools offer analytics that shows what content works best. You can refine your strategy based on real data.
4. Engage with Your Audience
Some tools provide social listening, monitoring, and engagement features to help you respond to messages and mentions in real time.
Now, let’s dive into the top 15 social media scheduling tools to elevate your marketing game in 2025.
Top 15 Social Media Scheduling Tools for 2025
1. SocialBee – Best for Small Businesses & Startups
SocialBee makes content scheduling effortless with category-based queuing. The tool also offers team collaboration and social listening features.
- Platforms Supported: Facebook, Twitter, Instagram, LinkedIn
- Key Features: Content categories, analytics, team collaboration
- Pricing: Starts at $19/month, Free plan is available
2. Hootsuite – Best All-in-One Solution
Hootsuite is one of the most popular social media management platforms, offering post scheduling, analytics, and engagement tracking.
- Platforms Supported: 35+ including Facebook, Instagram, LinkedIn, YouTube
- Key Features: Bulk scheduling, monitoring, team management
- Pricing: Starts at $99/month, Free plan is available
3. Buffer – Best for Simplicity & Ease of Use
Buffer is a beginner-friendly tool that makes social media scheduling and analytics easy.
- Platforms Supported: Facebook, Twitter, Instagram, LinkedIn
- Key Features: Drag-and-drop scheduling, analytics, content recycling
- Pricing: Starts at $15/month, Free plan is available
4. Sendible – Best for Agencies
Sendible is designed for agencies that manage multiple clients and social media accounts.
- Platforms Supported: Facebook, Twitter, LinkedIn, Instagram, YouTube
- Key Features: Team collaboration, automated reports, bulk scheduling
- Pricing: Starts at $29/month
5. Agorapulse – Best for Engagement & CRM Features
Agorapulse is a powerful scheduling and social CRM tool with advanced analytics and reporting.
- Platforms Supported: Facebook, Instagram, LinkedIn, Twitter, YouTube
- Key Features: Inbox management, scheduling, reporting
- Pricing: Starts at $49/month
6. Sprout Social – Best for Large Businesses
Sprout Social is a premium tool with advanced features for big brands and enterprises.
- Platforms Supported: Facebook, Instagram, LinkedIn, Twitter
- Key Features: Social listening, automation, detailed reports
- Pricing: Starts at $249/month
7. CoSchedule – Best for Content Marketing Teams
CoSchedule integrates with blogs and marketing calendars, making it ideal for content marketers.
- Platforms Supported: Facebook, Twitter, LinkedIn, Instagram
- Key Features: Marketing calendar, workflow automation, analytics
- Pricing: Starts at $29/month
8. Zoho Social – Best Budget-Friendly Tool
Zoho Social is a cost-effective option with solid scheduling and analytics features.
- Platforms Supported: Facebook, Twitter, LinkedIn, Instagram
- Key Features: Bulk scheduling, monitoring, reporting
- Pricing: Starts at $10/month
9. eClincher – Best for Automation
eClincher automates content posting and engagement.
- Platforms Supported: Facebook, Twitter, LinkedIn, Instagram
- Key Features: Auto-posting, analytics, brand monitoring
- Pricing: Starts at $49/month
10. MavSocial – Best for Visual Content Scheduling
MavSocial is great for brands focusing on visual storytelling.
- Platforms Supported: Facebook, Twitter, LinkedIn, Instagram
- Key Features: Media library, analytics, ad management
- Pricing: Starts at $199/month
11. MeetEdgar – Best for Content Recycling
MeetEdgar allows businesses to repurpose and recycle content effortlessly.
- Platforms Supported: Facebook, Twitter, Instagram, LinkedIn
- Key Features: Content automation, analytics, bulk scheduling
- Pricing: Starts at $24.91/month
12. SmarterQueue – Best for Evergreen Content
SmarterQueue helps businesses recycle and reschedule evergreen content.
- Platforms Supported: Facebook, Twitter, Instagram, LinkedIn
- Key Features: Content recycling, analytics, hashtag research
- Pricing: Starts at $15/month
13. StatusBrew – Best for Social Media Monitoring
StatusBrew offers robust monitoring and reporting features for businesses.
- Platforms Supported: Facebook, Twitter, LinkedIn, Instagram
- Key Features: Monitoring, engagement tracking, analytics
- Pricing: Starts at $49/month
14. Later – Best for Instagram Scheduling
Later is a visual planning tool that’s perfect for Instagram marketers.
- Platforms Supported: Instagram, Facebook, Twitter, Pinterest
- Key Features: Visual calendar, hashtag research, analytics
- Pricing: Free plan available, Paid plans start at $15/month
15. NapoleonCat – Best for Customer Support
NapoleonCat integrates social media management with customer service tools.
- Platforms Supported: Facebook, Twitter, Instagram
- Key Features: Automated moderation, analytics, customer engagement
- Pricing: Starts at $31/month
Note: This data is based on February 2025. The pricing of these tools may change over time, and some free tools may become fully paid. For the latest updates, please visit the official websites of the respective tools.
Final Thoughts
Whether you’re a solopreneur, a growing agency, or a large brand, there’s a social media scheduling tool for you. Pick the one that best fits your needs and take your social media strategy to the next level in 2025!
